Continuing its trend of catering to specific audiences, Chevrolet is offering another special edition Silverado pickup. The 2016 Chevrolet Silverado Rally Edition is designed to appeal to the performance-pickup enthusiasts. Unveiled at the Texas Motor Speedway, this special edition offers a more customized look than we’re used to.
Available with 20- and 22-inch black wheels, the Silverado Rally Edition features body-side stripes and black accents. In addition to the exterior look, the special edition also gets some extra features, like a trailering package and dual-zone climate control.
Featuring a black bowtie, the Rally Edition joins the Midnight Edition and Realtree Edition. Unveiled with Dale Earnhardt Jr. behind the wheel, the Rally Edition is expected to sell quickly.
As long as the current sales trend continues, it’s likely we’ll continue to see more special editions. Not only are the special editions selling well, they’re leaving their mark on the brand as a whole.
“They also helped make Chevrolet the fastest-growing truck brand in the industry,” said Sandor Piszar, director of Chevrolet truck marketing. “In 2015, total Chevrolet truck sales increased 27 percent – double the increase for the total truck market. As we expand our lineup of special editions for 2016, we expect to continue that momentum.”
Here at Stalker Chevrolet, we’re happy to see the Silverado line continuing to grow!