Chevrolet just proved that shock value is one of the best ways to be remembered. Before the kickoff of Super Bowl XLIX on NBC, Chevrolet made 100 million football fans scramble when the American carmakers advertisement for the Chevrolet Colorado made them believe their TVs had failed—only to show viewers that it was merely a commercial for the Chevrolet Colorado.
Called “Blackout,” for good reason, the Chevy Colorado Super Bowl commercial appeared to be a live game feed that transitioned into static, then a blank screen, mere minutes before the big game was set to start. It then transitioned into sharing that the Colorado has 4G LTE WiFi, making it the perfect pickup truck for a time like this.
With this jaw-dropping commercial, Chevrolet proved that you don’t necessarily need an advertisement during the Super Bowl to make a lasting impression. If you are interested in seeing the 2015 Chevrolet Colorado for yourself—especially to check on the built-in WiFi hotspot—stop in to Stalker Chevrolet today!