April 1 wasn’t just April Fool’s Day for Chevrolet—it was also the best day ever. The American carmaker surprised more than 12,000 people around the world during the Chevrolet #BestDayEver campaign, treating individuals to a treat, rather than tricking them per April Fool’s Day custom.
“Chevrolet took a vanguard position in creating a real-time marketing program that reached diverse audiences and brought about a new level of conversation about the brand,” said Paul Edwards, U.S. Vice President of Chevrolet marketing. “The brand engaged millions of people today and if we got just a fraction of those folks to take another look at our cars, trucks, and crossovers, we accomplished our goals.”
The Chevrolet #BestDayEver campaign recruited partners in sports, entertainment, and philanthropy to surprise people across the country. For instance, Kelly Clarkson held a free concert for pregnant women and new moms, while others received tickets for Major League Baseball games across the country. The surprises were endless, making sure thousands had the best day ever.
Do you want to make your day the best day ever? Then stop in to Stalker Chevrolet and check out our brand’s lineup.
It looks like the Chevrolet Volt is going to be a star outside the automotive industry. Chevrolet recently announced that the 2016 Volt model is making its movie debut in Disney’s new film Tomorrowland. The film takes place in the present day and Tomorrowland, where anything can happen.
“Tomorrowland is a place where nothing is impossible, which is something that Chevrolet believes can exist in the here and now,” said Tim Mahoney, vice president of Global Chevrolet. “The Chevrolet spirit reflects the hopes and possibilities of tomorrow in real instruments of change for today like the next-generation Chevrolet Volt.”
This isn’t the first time Chevrolet and Disney have teamed up, though. The two powerhouses also offered an in-depth look into the automotive design process with the Test Track ride at Epcot, highlighting what goes into creating an innovative vehicle like the Chevrolet Volt.
Marketing for the Tomorrowland film and the Chevrolet Volt will debut in May, while the film will make its debut on May 22 in the United States. Check back with Stalker Chevrolet then for more information about the Chevrolet Volt movie debut!
When your teenager finally earns the freedom of a driver’s license, it can be difficult to hand over the keys. Chevrolet is hoping to make this momentous occasion easier than ever before with the brand new Chevrolet Malibu Teen Driver System. This new safety system, available only in the 2016 Chevrolet Malibu, helps keep your teenager safe in the driver seat—even when you’re not in the car.
“We developed this system so parents could use it as a teaching tool with their kids—they can discuss and reinforce safe driving habits,” said MaryAnn Beebe, General Motors’ safety engineer. “As a mother of two, I know anything that has the potential of keeping one’s family safer is of great value to parents.”
The system can track a variety of tidbits about your teen’s driving habits, encouraging safe driving and discouraging distracted driving. It collects data such as the distance your teen has driven, his or her maximum speed traveled, incidents where either stability control or antilock brakes were needed, and any Forward Collision Alerts that caused the braking system to be used. And that’s not all! The Teen Driver System even warns your teen to slow down if they are driving over the speed limit.
For more information about this innovative safety system, make sure you contact Stalker Chevrolet today.
It looks like Christmas will come in May this year for Camaro fans. Chevrolet just announced that the 2016 Chevrolet Camaro debut is now scheduled for May 16—and it looks like you can be part of the party! Not only did the automaker announce the iconic muscle car’s debut, but it also extended an invitation to Camaro lovers across the country to join in the festivities on Belle Isle in Detroit.
“This will be an event Camaro fans will not want to miss,” said Todd Christensen, Camaro marketing manager. “This is only the sixth time we have introduced an all-new Camaro. We wanted to share the moment with the customers and fans who have helped make Camaro both America’s favorite performance car for the past five years, and a cultural icon since 1967.”
If you are hoping to take Chevrolet up on its offer to see the newest cultural icon, don’t hesitate! There are only approximately 1,000 open spots to register for the 2016 Chevrolet Camaro debut. Just go to www.thecamarosix.com to register, and you will have access to a variety of events at the unveiling. These events include hot-lap rides in the 2015 Camaro Z/28, meet-and-greet opportunities with Camaro designers and engineers, and a “Camaro Museum” display.
For more information about the 2016 Camaro, contact Stalker Chevrolet today!
If you are struggling to find the perfect pickup truck to take you off-road, then struggle no more—Stalker Chevrolet has just the truck for you.
The brand-new 2015 Chevrolet Colorado Z71 Trail Boss Edition combines the reliability of the American brand with an innovative Z71 off-road truck suspension package, making this brand-new truck perfect for your next big adventure.
“The Chevrolet Colorado Z71 Trail Boss Edition is equally at home blazing on urban trail or following one to a favorite remote campground,” said Tony Johnson, Colorado marketing manager. “It gives owners the gear-carrying ability and versatility they need to venture off-road, with segment-leading efficiency and capability.”
With a starting price of $28,505 and a package price of $3,320, the Trail Boss Edition pickup combines the superior suspension with aggressive wheels and a variety of appearance enhancements to create the most off-road ready pickup truck yet.
This pickup will be arriving at Stalker Chevrolet in the spring, so make sure you stop in to our showroom.
Every city in the United States has a multitude of hidden gems, just waiting to be mined. Whether it’s a cooking class or a bar that resembles a 1920s speakeasy, these little-known venues and activities are just waiting to be discovered.
For those of you looking for an urban adventure, but need the perfect car to do so, look no further than the Chevrolet Trax. As the optimal car for urban exploring, the Trax combines space and compact agility to be exactly what any urban dweller needs. To highlight this, the American carmaker has recently released the all-new Chevrolet Trax Hidden Gems marketing campaign, which shows just how the Trax can help you discover new things.
“Trax is the perfect small SUV for urban discovery,” said Steve Majoros, Chevrolet director of marketing for cars and crossovers. “With its car-like maneuverability and SUV capability, in addition to OnStar 4G LTE with a built-in Wi-Fi hotspot, Trax gives you the tools to discover and share what the city has to offer.”
The campaign uses twenty social media influencers in Chicago, New York, and Los Angeles to help find venues and activities that the public might not find otherwise with the help of the Trax. These influencers’ itineraries will culminate in three long-form videos that show the secret hideouts in Los Angeles, New York, and Chicago.
To see the Chevrolet Trax in action, stop in to Stalker Chevrolet today.
During the Chicago Auto Show, Chevrolet brought out all the stops for its pickup truck lineup, showcasing three special editions—the Colorado GearOn, the Silverado Midnight, and the Silverado Custom—that show off the brand’s versatile trucks. Now, the American carmaker has yet another truck accessories package to offer us and we have to say—it might be the best yet.
For an additional $1,595 to the Silverado WT’s starting price tag of $28,895, the Chevrolet Silverado Black Out Package adds an intimidation factor to the already intimidating pickup truck. Simple upgrades like 20-inch, five-spoke black wheels, deep tinted glass, and an all-black exterior color creates a menacing, yet sophisticated silhouette that is enhanced by black bowtie badging. Add the Silverado WT’s already class-leading capabilities and the package makes the popular pickup truck a top-notch choice for any truck lover.
For those of you interested in adding a bit of menace to your driveway, dealers are taking orders for the Chevrolet Silverado Black Out Package. Stop in to Stalker Chevrolet to put your order in today!
Every once in awhile, there is a new, innovative concept car that will change the face of the industry. This year, that concept car is the Chevrolet Bolt. Now, Chevrolet has announced that it will be moving forward with Bolt electric vehicle production, confirming that the industry is about to get a bit of a shock to its system.
“The message from consumers about the Bolt EV Concept was clear and unequivocal: Build it,” said Alan Batey, GM North America President. “We are moving quickly because of its potential to completely shake up the status quo for electric vehicles.”
The Bolt all-electric vehicle, which debuted earlier this year at the North American International Auto Show (NAIAS) in Detroit, has been set for sale in all 50 states, unlike Chevy’s previous electric vehicles. It will offer a GM-estimated 200-mile range with an unspecified powertrain, all for a value-oriented price of $30,000. This combination of range and value are sure to turn heads even more than the Bolt’s futuristic design, making it one of the most appealing EVs in the world before it even rolls off the assembly line.
If you are interested in receiving updates on the Chevrolet Bolt, make sure you subscribe to Stalker Chevrolet today!
Chevrolet sure knows how to celebrate. The American carmaker recently announced that the Equinox SUV posted its best January sales ever and it looks like Chevy is going to celebrate with the 2016 Chevy Equinox debut. The debut, which took place last week at the Chicago Auto Show, unveiled a new face for the model, highlighting why the Equinox is Chevrolet’s second best-selling vehicle in the U.S.
“Chevrolet Equinox is a pillar of the compact SUV segment, thanks to a value rooted in great style, efficiency, safety, and connectivity,” said Alan Batey, president of GM North America. “Enhancements to the 2015 Equinox make a versatile vehicle an even better choice, and demonstrate Chevrolet’s commitment to delivering the broadest lineup of SUVs in the industry.”
A new design features a more sophisticated front end, new wheels, and a revised lineup of trim levels, which offer a variety of new features. A larger touchscreen is also included, along with a standard rear-view mirror.
With a combination of value and handsome styling, the Equinox has made a lasting impression on consumers everywhere. Stop in to Stalker Chevrolet today to see why the Equinox is just the vehicle you need!
Chevrolet just proved that shock value is one of the best ways to be remembered. Before the kickoff of Super Bowl XLIX on NBC, Chevrolet made 100 million football fans scramble when the American carmakers advertisement for the Chevrolet Colorado made them believe their TVs had failed—only to show viewers that it was merely a commercial for the Chevrolet Colorado.
Called “Blackout,” for good reason, the Chevy Colorado Super Bowl commercial appeared to be a live game feed that transitioned into static, then a blank screen, mere minutes before the big game was set to start. It then transitioned into sharing that the Colorado has 4G LTE WiFi, making it the perfect pickup truck for a time like this.
With this jaw-dropping commercial, Chevrolet proved that you don’t necessarily need an advertisement during the Super Bowl to make a lasting impression. If you are interested in seeing the 2015 Chevrolet Colorado for yourself—especially to check on the built-in WiFi hotspot—stop in to Stalker Chevrolet today!