A Present Day Look at the History of Chevrolet

102 years. That’s a long time for any organization. It’s even more impressive when you consider that Chevrolet has been through what many are calling a “resurgence”.

Chevy will have redesigned its entire truck line, with the reveal of the 2015 Chevy Colorado next week. The 2014 Chevy Silverado 1500 used power, fuel economy, and an exterior and interior facelift to reestablish its spot as best full-sized truck. And the recently revealed 2015 Chevy Silverado HD features enhancements to make sure you can get the big boy jobs done right.

2014 Chevy Silverado 1500
The latest in the powerful line of Silverados

Speaking of the big boys, Chevrolet has also spent time renovating its crossovers and SUVs.

The legacy that is the Chevrolet Suburban is all-new for the 2015 model and so is the 2015 Tahoe. Chevy also took to redesigning the Traverse in 2012.

Chevy Full-Size SUVs
All-New 2015 Chevrolet Tahoe and Suburban

In the car segment, Chevy introduced the United States to the subcompact Spark last year and brought the all-electric Spark EV along this year.  But the biggest news for Chevy cars was the completely redesigned 2014 Chevrolet Impala.  The refined elegance, performance, technology, innovation, and more make the 2014 Impala a beautiful masterpiece in this namplates long line of icons.

Make no mistakes about the Chevrolet brand, Chevrolet still means amazing performance machines; big engines and fast cars. This is evident by Chevy’s three performance vehicles; the legends, Camaro and Corvettte, and the newcomer SS.

For Camaro, they’ve brought back the pure performance moniker Z/28. However, this isn’t just bringing back the name for nostalgia. The Camaro Z/28 is built for speed, handling, and performance. No excess here, just an aerodynamic Camaro built for the track sitting on Pirelli® PZERO™ Trofeo R tires.

2014 Chevy Camaro Z/28
The Track Savvy but Street Legal Camaro Z/28

Making waves in Chevy’s performance fleet is the all-new SS. The Chevy SS is the rear-wheel-drive V8 that Chevy fans have been waiting for 17 years.

Chevy SS
An all-new V8 powered Chevy to add to the performance line.

And last but certainly not least. The flagship of Chevrolet performance. The iconic American sports car. The Chevrolet Corvette. This year the Corvette returned with its seventh body style and brought back the Stingray nameplate. And the 2014 Corvette Stingray is completely deserving of the name. A low aggressive stance with impressive lines and curves fueled by a 6.2L V8, makes the Corvette Stingray a precision speed machine.

2014 Corvette Stingray
The evolved Corvette is here

With 102 years of experience the history of Chevrolet is undoubtedly guiding the decision of the present and future. And with a history like Chevrolet’s you can expect more great vehicles in the near future.

Historical Spotlight: 1967 Chevrolet El Camino SS

What better time to feature a classic Chevrolet SS? The soon to be release 2014 Chevy SS cleaned house down at Daytona International Speedway this weekend, displaying the same power that made the originals some of GM’s most sought after vehicles.

For those who are too young to remember the good ol’ days of the sport truck, the El Camino was the pick of the litter, cream of the crop, and the cats pajamas. Ok so a few of those sayings are a bit dated, even for the 67 El Camino, but the message is still the same, the El Camino SS is iconic.

The El Camino was first showcased to the public in 1959, after a brief halt in production the El Camino returned and the 67 El Camino was the first one to feature the SS moniker and equipment. The El Camino SS featured a 396 Turbojet V8 engine that pumped out 325 hp and had a price tag of $2,694 (About $18,500 today).

In the days of Detroit muscle the El Camino SS held its own with some of the bad boys of Motown, especially after Chevy introduced the 454 big block engine in later El Camino SS’.

Today we look back at the 1967 Chevy El Camino SS fondly as it is a strong reminder of the times past. Stalker Chevrolet appreciates that Chevrolet has upgraded its styling, fuel economy, technology, safety, performance, and everything else over the past 50 years, but it’s still good to know that Chevy appreciates its history. Here’s to continued excellence and the return of the Chevy SS.