The latest 2014 J.D. Power Initial Quality Study ranked the Chevy Malibu, Suburban*, and Silverado HD highest in their respective segments. For the Chevrolet Silverado HD this marks the second straight year they have been awarded that honor in the Large heavy Duty Pickup segment.
You may hear about the rankings of the J.D. Power Initial Quality Study (IQS) each year, but you probably wonder what goes into those rankings. Two years ago the J.D. Power Initial Quality Study was redesigned to its current format. The 2014 IQS is based on survey responses from more than 86,000 purchasers and lessees of new 2014 model year vehicles. These owners are surveyed within 90 days of ownership.
Malibu, Suburban, and Silverado HD may have ranked highest in their segments, but Chevrolet also had three more top three finishers, including Camaro, Equinox, and Tahoe.
Brian Sweeney, U.S. vice president, Chevrolet stated, “Our primary focus at Chevrolet is on the customer, and building quality products is top priority for keeping that focus.”
We’re proud to be part of a brand that continues to provide vehicles that people love to drive. And Chevrolet keeps revamping an already impressive lineup. Over the past three years Chevy has revamped roughly 9 vehicles and added 3 more. That’s a trend we want to see continue.